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A weblog by Jon Silk, Client Services Director at LEWIS PR. (Contact / Subscribe)
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Friday 3 August 2007

The worst thing since sliced bread



I am terribly, terribly sad. I thought I'd get that out the way before I embarked on this post. You will only take the mickey otherwise.

Anyway, now we've got that out the way, I'm really upset with Hovis. Is it really that hard to slice bread and get it all the same width?

Imagine you are Hovis. You're a successful organisation, owned by Premier Foods Ltd, who also owns Mr Kipling, Sharwoods, and Bisto. That's some serious business right there. That's the big names in apple pies, jarred curry sauce and instant gravy granules all together. That's the BIG TIME.

Anyway, you're Hovis, and you bake bread at your bakery in Windsor. You bake it, then you slice it, then you put it in a bag. Slicing, then, is basically one third of your proposition.

Would it be too much to ask to get the slices the same width each time? Would it?

It's been weeks now. One underdone bit of toast, one burnt, due to inconsistencies in slice width. This would be fine if it was every so often. I'd blame it on computer error, or a holiday in the quality control department.

But it's every single day.

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