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A weblog by Jon Silk, Client Services Director at LEWIS PR. (Contact / Subscribe)
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Sunday, 9 September 2007

Nice Jobs: Steve sorts out the new iPhone price

Steve Jobs' open letter on the new iPhone pricing is fascinating. Basically, he's spotted that loads of people are going to be pissed off at the price dropping so quickly after launch.

Most companies would just say 'tough'. (Or, as is more likely, say nothing at all.)

Instead, we get:

"Our early customers trusted us, and we must live up to that trust with our actions in moments like these."

Steve's open letter makes him sound like he's delving into his own pocket and personally giving each iPhone customer $100 back.

Nice move - very Richard Branson. I would have loved to have been in the meeting where they decided to do that. I wonder how the maths works out?

1 comment:

Wade Rockettt said...

I especially like how he both apologizes to and scolds his disgruntled customers. "...there is always someone who bought a product before a particular cutoff date and misses the new price or the new operating system or the new whatever. This is life in the technology lane."